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Relive the greatest show on earth

By Alex Roberts

Posted 17th November 2017

Opta’s unique World Cup database, spanning every World Cup match from 1966 to the present day, allows us to bring new insight to key moments, rediscover lost stories and power engaging content experiences from the world’s greatest sporting competition.

We have a range of products to differentiate your World Cup activity from our market-leading content brands Opta and Omnisport, from off-the-shelf solutions, such as our widgets, video and editorial, or detailed data feeds that offer incredible flexibility. Whatever you choose, we can help you craft and create memorable, bespoke experiences using our extensive World Cup database.

We've brought these moments to life using a selection of our 2018 World Cup product line-up, which you can read below.


Can they do it this time around?

Opta's unique ratings feed means we can compare player performance in new ways. Are the stars of today on par with the stars of the past? How is a player or team really performing match to match? Our ratings feed provides one way that those questions can be answered.

Will the same players shine at Russia 2018 or will new stars rise to the fore? Mbappé, anyone?

Product: Ratings Data Feed

Enquire about our Ratings Feed

The changing face of football...data

It’s a numbers game and one which has changed an awful lot since 1966. Opta operates at the cutting-edge of sport data and this year released its latest innovation, advanced analytics. Here we've examined each Golden Boot winner’s expected goals (xG)

Expected goals (xG) measures the quality of a shot based on several variables such as assist type, shot angle and distance from goal, whether it was a headed shot and whether it was defined as a big chance. Adding up a player or team’s expected goals can give us an indication of how many goals a player or team should have scored on average, given the shots they have taken.

Understanding players’ performance beyond the number of goals they scored, or assists they made allows us to craft more interesting and relevant narratives and dig deeper in respect of overperformers, underperformance and luck.

Available via: Metrics include:
Feeds   Expected Goals (xG)
Widgets Expected Assists (xA) 
Data Editorial Possessions
  Defensive Coverage

At the death

Jubilation. Heartbreak. Or just pure relief. Late goals bring a multitude of emotions for fans around the world, especially at World Cups when everything can be on the line. 

Possibly the most memorable late goal (for the commentary, if not the goal itself), was Geoff Hurst's goal in the 1966 World Cup final which hit the net at 119.51 minutes and sealed England's only World Cup title. But it's not the latest, that award goes to:

Latest goal scored in normal-time:

Date Player Position Team Opposition How Exact time








Latest goal in extra-time:







Exact time








Goal Replay Widget

Our market-leading football widget platform will provide you with all the tools to re-live the World Cup’s greatest moments.

Highly customisable, available in any language and responsive across devices, our widgets are an ideal content solution that are enjoyed by millions of football fans around the world.

Enquire about our widgets


We love to shout about brilliant client work.

We have worked closely with French newspaper L'Equipe for a number of years. Their project ‘Myth or Mytho’, looked at major football myths and either proves or debunks them based on information from our historical database and also their own.

Explore the project here


Explore the Get Inspired section of this website to see our additional World Cup themes.

Or alternatively, fill in the form below and we will notify you when it's released, alternatively explore our World Cup datavideo and editorial product line-up.

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